Magic Carpets story for The Beam magazine, Singapore

Posted by on Oct 2, 2001 in Editorial Samples, Portfolio | 0 comments

Magic Carpets story for The Beam magazine, Singapore

Rich colours, intricate patters and luxurious textures make Oriental carpets timeless pieces to be treasured for a lifetime. They were first introduced into Europe in the 14th century by Italian merchants who were trading with Turkey and the Near East. Given that floor covering at the time consisted of animal skins, rush matting or loose straw, it is not difficult to imagine why these exotic carpets won the hearts of the high and mights. Henry VIII, always on the lookout for ‘a beauty was one of the first Britons to be seduced by these rugs, and brought a number of them into he UK . His carpets, however, faired rather better than his wives, and one or two of his rugs sill may still grace the palaces of England.

This is the first story I wrote for the Beam, the official publication of the British Association of Singapore when I edited the publication. Through a combination of audience-targeted stories, content planning, publication redesign and providing sales and marketing tools to the new ad sales person, this publication not only paid for itself, but became a profit center for the association.