Posts by admin

Why Customer Feedback Surveys Work

Posted by on Mar 15, 2012 in Blog, Communications Samples, Portfolio | 0 comments

Why Customer Feedback Surveys Work

Customer surveys give you a little window of insight into the desires and needs of your customer base. Knowing what your customers like and how they feel about your product or service gives you a better opportunity to meet the needs of your market. Publication readership surveys are somewhat unique because they address two, sometimes conflicting, requirements. The editorial department wants to use the magazine reader survey to find out how to make the publication or magazine more engaging. However, the advertising department is seeking insight into what they can discover about the reader that...

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Yoga & Spa Living Fit Expo 2012, Plaza Frontenac St. Louis

Posted by on Jan 30, 2012 in Blog, Editorial Samples, News, Portfolio | 0 comments

Yoga & Spa Living Fit Expo 2012, Plaza Frontenac St. Louis

Living Fit Expo & Fashion Show, St. Louis The annual Yoga & Spa magazine Living Fit Expo at Plaza Frontenac took place on Saturday, January 28. Visitors met and talked with St. Louis experts in the wellness field including Logan Chiropractic, The Center for Mind, Body, Spirit, The J, Hand & Stone Massage, Young Living Essential Oils, SWIM, BIKE, RUN and many more. At 1 p.m., crowds flocked the fashion show to see sports and active ware by lululemon athletica, Eileen Fisher and SWIM, BIKE, RUN. As you can see from the photo gallery, visitors and vendors enjoyed the entire...

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Website writing for Schlapprizzi Attorneys at Law, St.Louis

Posted by on Jan 12, 2012 in Communications Samples, Portfolio | 0 comments

Website writing for Schlapprizzi Attorneys at Law, St.Louis

Website strategy, wire frame and copywriting for Schlapprizzi Attorneys at Law’s new website. The communications brief demanded the site present the deep level of caring and concern Schlapprizzi PC’s lawyers and support staff have for people injured and in need of justice. Project by Jane Tayon, Creatives at Work. Visit the Schlapprizzi Attorney’s at Law website at: http://www.schlawyer.com

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Copywriting cover for DVD featuring Harriet Beecher Stowe

Posted by on Jan 12, 2012 in Communications Samples, Portfolio | 0 comments

Copywriting cover for DVD featuring Harriet Beecher Stowe

Author Harriet Beecher Stowe introduces the characters from her infamous novel Uncle Tom’s Cabin and describes life in the South before the Civil War. Each scene features Hammett Billings’ illustrations from a rare copy of the first illustrated edition of the book published in 1853. Stowe discusses how real people inspired the characters in the story and explains how slave auctions tore families apart. She introduces Uncle Tom, a dutiful slave who was sold to pay off debts, and Eliza, who risked her life to escape to the North with baby Harry. We also hear about Eva, an angelic eight year...

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Copywriting marketing post cards for ANN

Posted by on Jan 12, 2012 in Communications Samples, Editorial Samples, Portfolio | 0 comments

Copywriting marketing post cards for ANN

Slavery is an Evil Harriet Beecher Stowe’s novel Uncle Tom’s Cabin, horrified readers. It is one of America’s most influential novels and its publication hastened the Civil War. When President Lincoln met Stowe in 1862, he said, “So you are the little woman who wrote the book that started this Great War!” • 45 minute DVD • Meticulously researched script based on Stowe’s actual words • See the original 1853 illustrations • Suitable for students age 12+ and teachers Book a FREE classroom presentation with ANN’s founder, Steve Edison.   A series of marketing...

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