Communications Samples

Why Customer Feedback Surveys Work

Posted by on Mar 15, 2012 in Blog, Communications Samples, Portfolio | 0 comments

Why Customer Feedback Surveys Work

Customer surveys give you a little window of insight into the desires and needs of your customer base. Knowing what your customers like and how they feel about your product or service gives you a better opportunity to meet the needs of your market. Publication readership surveys are somewhat unique because they address two, sometimes conflicting, requirements. The editorial department wants to use the magazine reader survey to find out how to make the publication or magazine more engaging. However, the advertising department is seeking insight into what they can discover about the reader that...

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Website writing for Schlapprizzi Attorneys at Law, St.Louis

Posted by on Jan 12, 2012 in Communications Samples, Portfolio | 0 comments

Website writing for Schlapprizzi Attorneys at Law, St.Louis

Website strategy, wire frame and copywriting for Schlapprizzi Attorneys at Law’s new website. The communications brief demanded the site present the deep level of caring and concern Schlapprizzi PC’s lawyers and support staff have for people injured and in need of justice. Project by Jane Tayon, Creatives at Work. Visit the Schlapprizzi Attorney’s at Law website at: http://www.schlawyer.com

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Copywriting cover for DVD featuring Harriet Beecher Stowe

Posted by on Jan 12, 2012 in Communications Samples, Portfolio | 0 comments

Copywriting cover for DVD featuring Harriet Beecher Stowe

Author Harriet Beecher Stowe introduces the characters from her infamous novel Uncle Tom’s Cabin and describes life in the South before the Civil War. Each scene features Hammett Billings’ illustrations from a rare copy of the first illustrated edition of the book published in 1853. Stowe discusses how real people inspired the characters in the story and explains how slave auctions tore families apart. She introduces Uncle Tom, a dutiful slave who was sold to pay off debts, and Eliza, who risked her life to escape to the North with baby Harry. We also hear about Eva, an angelic eight year...

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Copywriting marketing post cards for ANN

Posted by on Jan 12, 2012 in Communications Samples, Editorial Samples, Portfolio | 0 comments

Copywriting marketing post cards for ANN

Slavery is an Evil Harriet Beecher Stowe’s novel Uncle Tom’s Cabin, horrified readers. It is one of America’s most influential novels and its publication hastened the Civil War. When President Lincoln met Stowe in 1862, he said, “So you are the little woman who wrote the book that started this Great War!” • 45 minute DVD • Meticulously researched script based on Stowe’s actual words • See the original 1853 illustrations • Suitable for students age 12+ and teachers Book a FREE classroom presentation with ANN’s founder, Steve Edison.   A series of marketing...

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Afraid of the Rain story for Salvation Army fundraising brochure

Posted by on Apr 2, 2010 in Communications Samples, Editorial Samples, Portfolio | 0 comments

Afraid of the Rain story for Salvation Army fundraising brochure

“I was feeling it was a little illogical not to go back inside the buildings that were deemed safe,” said Dewitt Campbell on his recent return from Haiti, “until the night I was woken up twice by aftershocks. Then it became clear to me, if I had lived through those 30 seconds that killed more than 200,000 people, would I think logically?”   I wrote this story for the Salvation Army shortly after the earthquake in Haiti. It was published in a fund-raising booklet to showcase the organization’s work and the need for financial support. Open publication -...

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Cheesecake Launch

Posted by on Nov 2, 1995 in Communications Samples, Portfolio | 0 comments

Cheesecake Launch

Brochure to launch a new range of Alveston Kitchens cheesecakes to the UK catering trade around 1995. The campaign included product marketing, point of sale offer, trade press releases and a product launch press reception in London, UK.     Open publication - Free publishing

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