Hire Me

I help businesses and publications realize their goals via planned, strategic and tactical communications with their target audiences.

If you need help identifying or articulating your message and reaching the people you want to attract, I can develop a comprehensive plan that includes creating or updating your marketing collateral and other documents.

Words and pictures are my raw materials; stories are the glue engages people; websites, brochures, ads, post cards, social media, e-marketing newsletters etc are some of the delivery methods.

I want to tell your story and connect you and your business with the people who need your services. What is your story?

I can be reached at JanettLonsdale@Yahoo.com.

 

Full-service corporate support for:

  • Boutique publishing
  • Editing, writing and copywriting services
  • Newsletters, case studies, press releases, ads, post cards, brochures and white papers
  • Blog and website content
  • Social media and e-marketing
  • Business documents including correspondence, speeches and presentations
  • Executive bios

Content strategy overview:

I maximize the impact of content by managing the entire content life-cycle from needs analysis to concept development to creation to delivery.

CONTENT STRATEGY RESEARCH

Content audit
Gap analysis
Workflow review
Target audience identification

 

CONTENT STRATEGY DEVELOPMENT

Goals lead concept development (themes / messages)
Communications plan, internal and external
Features descriptions and design plan
Technical platforms, websites etc sourcing, development and management
SEO and metadata research and plan
Voice, tone and style guidelines
Content migration and conversion
Delivery strategy
Market research and focus groups
Content plan including sourcing plans
Publishing workflow

 

CONTENT STRATEGY OPERATIONS

Editorial schedule and content creation
Publishing workflow including approvals
Content optimization

 

CONTENT STRATEGY POST PRODUCTION

Archive strategy
Traffic analysis
Promotion
Evaluation and review