Posts Tagged "Customer Feedback Surveys"

Why Customer Feedback Surveys Work

Posted by on Mar 15, 2012 in Blog, Communications Samples, Portfolio | 0 comments

Why Customer Feedback Surveys Work

Customer surveys give you a little window of insight into the desires and needs of your customer base. Knowing what your customers like and how they feel about your product or service gives you a better opportunity to meet the needs of your market. Publication readership surveys are somewhat unique because they address two, sometimes conflicting, requirements. The editorial department wants to use the magazine reader survey to find out how to make the publication or magazine more engaging. However, the advertising department is seeking insight into what they can discover about the reader that...

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